by Krystle Befort | Blog, Social Media
Social media was once merely used as an outlet for people to connect with one another and share their favorite meme or cat video. Now social media has become one of the biggest ways businesses connect with their customers and consumers. Is your business active on...
by Jim Ramsbottom | Blog, Blog Writing, Content Marketing, Public Relations
You company may not be able to boast that it’s “The Greatest Show on Earth.” Then again, it might. But if you are and you don’t promote yourself, it really doesn’t matter, does it? No one will know it. That’s what P. T. Barnum understood: that there’s a little “show...
by Jim Ramsbottom | Blog, Blog Writing, Content Marketing, Public Relations
Phineas Taylor “P. T.” Barnum, notorious showman, businessman, and founder of the Barnum & Bailey Circus and later the Ringling Bros. and Barnum & Bailey Circus — which would earn the moniker, “The Greatest Show on Earth” — knew well that there is a little...
by Daniel Nix | Blog, Communications & Culture
Some things just take time… Sales representatives are under pressure to perform immediately. They often want to shortcut their way to results. I’ve managed and coached many new account managers and sales people throughout my career. In particular, the kind who will...
by Daniel Nix | Blog, Communications & Culture
According to the U.S. Bureau of Labor Statistics, the average American worker spends more time on the job each day (8.5 hours) than doing anything else, including leisure time (2.5 hours) or sleeping (7.7 hours). Given that we spend so much time at the office, it’s...
by Lauren Yates | Blog, Public Relations
A media protocol — which is the procedure employees should follow if they are contacted by reporters — sets clear expectations for your team and helps manage your external messaging. Putting in place a company-wide media protocol is a good practice for external and...
