by Jim Ramsbottom | Blog, Blog Writing, Branding & Messaging, Communications & Culture, Our Work, Public Relations, Testimonial
In an effective public relations campaign – like so many things in business – preparation is a crucial part of success. Making sure you’ve got a timely, engaging, and compelling message. Ensuring you’ve clearly identified and understood the needs of your audience....
by Daniel Nix | Blog, Communications & Culture
Sometimes obsolescence happens slowly over time – think Blockbuster Video. Sometimes it seems to happen overnight – laser discs anyone? But what’s amazing to me is when you see it early and watch it happen before your eyes. Going to the bank is a rite of passage for a...
by Jim Ramsbottom | Blog, Blog Writing, Content Marketing
Many people think writers are wordsmithing wizards who can instantly summon the ideal phrase, conceive the perfect headline at the drop of a pen, and churn out any length of article on any topic from any perspective at the mere waving of their writing wand. It just...
by Lauren Yates | Blog, Content Marketing, Marketing, What I'm Hearing
How I Built This The How I Built This podcast is a weekly, educational course in entrepreneurship. Each episode is an audio case study detailing the hardships and successes of founders you’ll recognize —Herb Kelleher of Southwest Airlines, Richard Branson of Virgin...
by Jim Ramsbottom | Blog, Blog Writing, Content Marketing
Writing is difficult. Writing coherent, imaginative, insightful material that people actually want to read is even more difficult. Just take a look at your inbox and see how many of the hundreds of emails you receive weekly are worthy of your attention. Or jump online...
by Lauren Yates | Blog, Branding & Messaging, Content Marketing, Marketing
The explosion in volume and reach of social media and other digital tools has changed the way companies market themselves and distribute content. Indeed, having a company website is more important than ever before. Why? It adds credibility to your organization and it...
