by Jim Ramsbottom | Blog, Blog Writing, Content Marketing
Many people think writers are wordsmithing wizards who can instantly summon the ideal phrase, conceive the perfect headline at the drop of a pen, and churn out any length of article on any topic from any perspective at the mere waving of their writing wand. It just...
by Lauren Yates | Blog, Content Marketing, Marketing, What I'm Hearing
How I Built This The How I Built This podcast is a weekly, educational course in entrepreneurship. Each episode is an audio case study detailing the hardships and successes of founders you’ll recognize —Herb Kelleher of Southwest Airlines, Richard Branson of Virgin...
by Jim Ramsbottom | Blog, Blog Writing, Content Marketing
Writing is difficult. Writing coherent, imaginative, insightful material that people actually want to read is even more difficult. Just take a look at your inbox and see how many of the hundreds of emails you receive weekly are worthy of your attention. Or jump online...
by Lauren Yates | Blog, Branding & Messaging, Content Marketing, Marketing
The explosion in volume and reach of social media and other digital tools has changed the way companies market themselves and distribute content. Indeed, having a company website is more important than ever before. Why? It adds credibility to your organization and it...
by Daniel Nix | Blog, Communications & Culture
All of the successful, business-minded people I’ve ever encountered all share a common trait: they believe the word ‘no’ is just a rung on the ladder to ‘yes.’ I once worked for a person who not only embraced the word ‘no, ’ he had it framed on his wall. And if that...
by Jim Ramsbottom | Blog, Blog Writing, Content Marketing
Everyone’s writing blogs these days. And if you’re not, you’re probably wishing you were or feel the pressure to do so. Publish or perish isn’t just for academics anymore. With literally millions of blogs being posted worldwide every day, if you’re not getting the...
