OUR CORE TEAM

Daniel Nix

Daniel Nix

Principal & Co-Founder

Daniel’s wide-ranging experience includes owning small businesses, turning around mid-sized companies, and serving as vice president for one of the largest and oldest international corporations. He excels at business strategy infused with experience. He specializes in the “people element” of business – from human capital to leadership and management coaching. Daniel is a change agent and problem solver with a vast array of experience in organizational change. He earned an MBA from Southern Methodist University.

STRENGTHSFINDER TOP FIVE
Individualization | Relator | Arranger | Command | Strategic

Lauren Yates

Lauren Yates

Principal & Co-Founder

Lauren has a successful track record advising clients in Texas and Washington, DC. She uses her communication and business experience to help clients gain a competitive edge, become thought leaders, and generate sales leads. Lauren has worked to improve the communication for Fortune 500 companies, not-for-profits, political organizations, and federal government agencies. She earned a BA in Speech Communications from Trinity University, an MA in Journalism from the University of Texas at Austin, and an MBA from Southern Methodist University.

STRENGTHSFINDER TOP FIVE
Ideation | Responsibility | Futuristic | Input | Individualization

Jim Ramsbottom

Jim Ramsbottom

Senior Consultant, Writer

Jim is an experienced and effective communication specialist with an emphasis on the written and spoken word, taking client messages and themes and weaving them into clear, concise, and compelling stories. He has served in numerous management positions and worked in a variety of industries including oil and gas, public service, retail, and entertainment. Jim studied communications, rhetoric, and political science at the University of Kansas where earned a BS in Journalism.

STRENGTHSFINDER TOP FIVE
Learner | Achiever | Responsibility | Belief | Individualization

 

Greta Cleary

Greta Cleary

Senior Consultant — Project Management

Greta is a technical communications consultant with 18 years of project management, writing, editing, training, and change-management experience with expertise in client support with internal and external communications that enhance message relevancy, set expectations, and guide target audiences through process changes. She has worked on communications solutions for clients in the energy and telecommunications industries, the federal government, and smaller research firms. Greta’s undergraduate studies focused on environmental science and petroleum engineering, and she earned her BS in Environmental Science from the University of Denver.

STRENGTHSFINDER TOP FIVE
Maximizer | Connectedness | Futuristic | Achiever | Relator

Kenny Pham

Kenny Pham

Consultant — Video, Photography

Kenny has a diverse background in content creation including photography, videography, social media marketing, content marketing, SEO, and Google Adwords. Kenny earned a bachelor’s degree in marketing from the University of Texas at Dallas.

 

Mai-Lynn LaTrace

Mai-Lynn LaTrace

Director of Digital Media

Mai-Lynn earned a Bachelor’s Degree in Communication from the University of Central Florida. Her undergraduate experience was focused on traditional and consumer marketing, as well as content writing. She has a passion for all things digital media, and enjoys the challenge of merging creativity and analytics to stay ahead of digital trends.

STRENGTHSFINDER TOP FIVE
Positivity | Empathy | Strategic | Restorative | Woo

Anerudh Venugopal

Anerudh Venugopal

Analytics, Campaigns

Gopal is an analytics and technical consultant with more than five years of industry experience in Information Technology. He has worked in a variety of projects and domains that include the Indian Defense, Telecommunications, Power & Energy, and Auto-Finance. Gopal excels at transforming a business problem or idea into a meaningful and actionable software solution. He  also loves data and making sense of it. He uses this passion and his IT skills to offer key insights into understanding the existing landscape of digital marketing, future trends and areas of improvement in SEO, content marketing, Google Analytics, and online ad campaigns. He is currently pursuing an MA in Information Technology Management at the University of Texas at Dallas.