#1: Messaging & Core Values
We begin every engagement with our Core Values & Messaging (CVM) process where we learn about your goals, differentiators, and core values. We assess your current messaging and marketing activities, and then we develop a strategy as unique as your business.
#2: Strategy & Implementation
#3: Monitor, Measure, Adjust
We believe in testing, monitoring, and adjusting to provide you with the best outcomes possible. For our digital activities, we use marketing automation software to measure your messages and audience engagement. We provide you with a real-time analytics dashboard. More importantly, we analyze the data to provide the best path forward.
In marketing, there are few assets more valuable than a good email list. I’ll take an email over a Facebook “like” or LinkedIn “follow” any day of the week. Social media algorithms change on a whim, which means that you can’t rely solely on these channels for your marketing outreach.
Are you considering hiring a marketing firm? Perhaps you have handled the business’ marketing needs yourself. Now, you’ve seen both your business grow and the factors that compete for your time. That’s a sign that it is a good time to consider outsourcing.