Imagine what you could achieve if your communications and culture were aligned with your business objectives…
the impact of alignment
ThinkWell Consulting is an idea-to-execution marketing and communications firm. We create, implement, and monitor your communications strategy to increase brand awareness, engage customers and employees, and ultimately help you achieve your business objectives.
We help you articulate your core values and key messages. Externally, we transform messaging into marketing. Internally, we turn messaging into mantra. And when your internal and external communications are aligned with your business objectives, we watch you soar.
OUTCOMES
What We Do For You
Create Brand Awareness
Improve your brand equity and expand your market.
Build an Audience
Create valuable original content to build a loyal community.
Generate Leads
Expand your customer base and grow your revenue.
Engage Employees
Increase employee satisfaction, loyalty, and productivity under a shared vision. Reduce turnover.
Manage Change & Culture
Shape a culture that supports your objectives and reduces uncertainty during a transition.
Attract New Hires
Grow your talent pool to better serve your customers.
our methodology
#1: Create Messaging, Assess, Set Strategy
We start every engagement with our Core Values & Messaging (CVM) process where we learn about your goals, differentiators, and core values. We assess your current messaging and marketing activities. Then we develop a strategy as unique as your business.
#2: Implement Plan
Don’t have the in-house resources to put your communications strategy into action? Don’t worry. With expertise in writing, digital media, web & graphic design, and change management, our team can fully implement your plan under the leadership of your assigned account manager.
#3: Monitor, Measure, Adjust
We believe in testing, monitoring, and adjusting to provide you with the best outcomes possible. For our digital activities, we use marketing automation software to measure your messages and audience engagement. We provide you with a real-time analytics dashboard but, more importantly, we analyze the data to provide the best path forward.
WHAT OUR CLIENTS SAY
Strategic, Tactical, and Responsive.
ThinkWell has a very talented production team that creates logos, websites, marketing and PR campaigns, and all the products you’d expect from a marketing firm. Yet they go beyond to understand the intricacies of your business to craft messages and materials to exemplify the heart of what your business means to customers. That’s a rare talent in my experience.
ThinkWell helped us update our messaging aligning our core values, services, and the benefits we provide to our members. They designed a modern, easy-to-navigate website that brought together our many services, publications, and resources, which is a great deal of content given how many years we’ve been in business. We believe that we have a much-improved ability to reach out to new prospects given this new foundation.
Thinkwell has been a fantastic partner for Opargo. They have provided a range of key services including messaging, marketing, process improvement, and team building. And they have done this in a practical, usable, and implementable manner — something frequently lacking in my previous experience with other consulting firms.
