In marketing, there are few assets more valuable than a good email list. I’ll take an email over a Facebook “like” or LinkedIn “follow” any day of the week. Social media algorithms change on a whim, which means that you can’t rely solely on these channels for your marketing outreach.
We find ourselves in an unexpected situation with many Americans, and people around the world, working from home. Many of us are working remotely for the first time (or certainly much longer than we’re used to). You may be asking yourself how to communicate...
Are you considering hiring a marketing firm? Perhaps you have handled the business’ marketing needs yourself. Now, you’ve seen both your business grow and the factors that compete for your time. That’s a sign that it is a good time to consider outsourcing.
There is no doubt that referrals add credibility to your business and are one of the best ways to get new customers. But how do you ask for referrals for your business? And what is the best way to get the most traction out of referrals once you have them? To...
You may have the best creative artwork on the planet, design a beautiful website, and post multiple times a day on social media. However, if your message doesn’t resonate with customers, your marketing efforts will have little-to-no impact. We firmly believe that good...
