In marketing, there are few assets more valuable than a good email list. I’ll take an email over a Facebook “like” or LinkedIn “follow” any day of the week. Social media algorithms change on a whim, which means that you can’t rely solely on these channels for your marketing outreach.
Communicating with a remote workforce brings its own set of challenges. As more Americans are working from home now, it’s important to review how you communicate most effectively to maintain productivity and morale. How can I engage our colleagues in...
Are you considering hiring a marketing firm? Perhaps you have handled the business’ marketing needs yourself. Now, you’ve seen both your business grow and the factors that compete for your time. That’s a sign that it is a good time to consider outsourcing.
There is no doubt that business referrals add credibility to your company and are one of the best ways to attract new customers. But how do you get business referrals? And what is the best way to get the most traction out of referrals once you have them? The...
You may have the best creative artwork on the planet, design a beautiful website, and post multiple times a day on social media. However, if your message doesn’t resonate with customers, your marketing efforts will have little-to-no impact. We firmly believe that good...
