Email Marketing: Getting Started with Collecting and Organizing Emails
In marketing, there are few assets more valuable than a good email list. I’ll take an email over a Facebook “like” or LinkedIn “follow” any day of the week. Social media algorithms change on a whim, which means that you can’t rely solely on these channels for your marketing outreach.
3 Tips for Effectively Communicating with a Remote Workforce
3 Things You Should Consider Before Hiring a Marketing Firm
Are you considering hiring a marketing firm? Perhaps you have handled the business’ marketing needs yourself. Now, you’ve seen both your business grow and the factors that compete for your time. That’s a sign that it is a good time to consider outsourcing.
4 Tips on How to Get Business Referrals
Growing During a Market Downturn
StrengthsFinder Assessment & Consultation: Driving Your Remote Workforce
Building team morale is always a challenge, but it’s made especially difficult by today’s crisis. How can you effectively communicate with your team, help them remain productive, and ensure your business is reaching its goals while working remotely?
The Importance of Mentorship: An Interview with My Mentor Kathy Mast
3 Signs You’re Not Ready to Market Your Business
It may seem counterintuitive for a marketing consultant to ever suggest that you shouldn’t market your business. However, if your company is not in the right position to begin marketing, you could be setting yourself up for failure.
3 Blog Writing Lions You Need to Tame – Part 1: Authority Matters
5 Effective Tips for Managing Your Corporate Reputation Online
The Seven Percent Deception: Debunking the Myth of the Importance of Verbal Versus Non-verbal Communication
Texas: The Land of the Brand and the Maverick Mindset
Effective Public Relations and Succeeding with Plan B: A Case Study
Sometimes effective public relations campaigns require a Plan B.