In marketing, there are few assets more valuable than a good email list. I’ll take an email over a Facebook “like” or LinkedIn “follow” any day of the week. Social media algorithms change on a whim, which means that you can’t rely solely on these channels for your marketing outreach.
Are you considering hiring a marketing firm? Perhaps you have handled the business’ marketing needs yourself. Now, you’ve seen both your business grow and the factors that compete for your time. That’s a sign that it is a good time to consider outsourcing.
Building team morale is always a challenge, but it’s made especially difficult by today’s crisis. How can you effectively communicate with your team, help them remain productive, and ensure your business is reaching its goals while working remotely?
It may seem counterintuitive for a marketing consultant to ever suggest that you shouldn’t market your business. However, if your company is not in the right position to begin marketing, you could be setting yourself up for failure.
The Seven Percent Deception: Debunking the Myth of the Importance of Verbal Versus Non-verbal Communication
Sometimes effective public relations campaigns require a Plan B.