BIPAC, a Washington, DC-based organization serving the American business community since 1963, was looking to update its brand and messaging to match its evolving capabilities. We held a Core Values & Messaging (CVM) session, which led to new messaging around BIPAC’s offerings and a new website.


Updating messaging to align with the organization’s legacy as the first business PAC in the United States, its outstanding political analysis, Grassroots and PAC strategic guidance and technology tools.


  • Through our Core Values & Messaging Session, we updated language to reflect their current services and the benefits for members
  • Designed new website that uses new content and design to update brand image

ThinkWell helped us update our messaging aligning our core values, services, and the benefits we provide to our members. They designed a modern, easy-to-navigate website that brought together our many services, publications, and resources, which is a great deal of content given how many years we’ve been in business. We believe that we have a much-improved ability to reach out to new prospects given this new foundation.”

— Tim Riordan, COO, BIPAC